sector Overview:

In many countries, the food and drink market is mature and competitive. The structure of the sector has been consolidating, as major companies use economy of scale to gain market share, and there has also been a strong trend towards internationalisation with acquisitions playing a major role here. Whilst global brands and global foods still largely dominate the market, these are being blended with local preferences to meet the growing demand for local products. Consumer purchases in developed countries are driven by convenience, health and pleasure. Desires for low carbohydrate and organic foods have hit the industry over recent years with corresponding changes in many brands’ portfolios. While the shift towards organic has been important in some markets, globally there is increased mainstreaming of natural foods.