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IT HARDWARE

sector Overview:

Every few years the priorities in the IT sector seem to shift. Product developments have come thick and fast in the area of information technology. PDAs, disk drives, USB memory sticks, web-cams, laser printers, colour printers, scanners, digital cameras and DVD writers have all become part of everyday life for people around the world. Dramatic improvements in functionality have been enabled by the introduction of faster chips, simplified communication protocols, wireless technologies and network servers. The IT hardware sector is a maze of organisations playing in an ever interconnected space.

Firms like Intel, ARM, AMD and Infineon concentrate on chip development; niche operators including Creative, Logitech and Maxtor focus on peripherals; companies like Acer, Dell and Apple are broadening out from their PC heritage, and organisations including Fujitsu, HP and Toshiba, as well as several traditional consumer electronics companies such as Sony and Samsung, are involved in multiple arenas including workstations, laptops, printers, monitors, servers, cameras, projectors and an array of handheld devices including mobile phones which have become true mobile computers. All in all, this sector is now truly converging.

ONES WE ARE WATCHING

 

Logitech
Logitech, headquartered in Switzerland, is a world leader in personal peripherals and is continuing to broaden its product offering and its presence in the retail sector. This is fuelled by a trend among consumers to enhance their basic PC systems with more fully featured personal peripherals that add functionality and cordless freedom to their desktops. They are also purchasing supplementary devices designed for new applications and specific purposes such as gaming, multimedia, or audio and visual communication over the Internet. The company's products combine essential core technologies, continuing innovation, award-winning industrial design and excellent price performance.

Lenovo
Lenovo, the Chinese company, bought IBM's loss-making $10 billion PC business in 2005 with the intention of building a prominent global brand. The recent launch of the super-slim ThinkPad X300 is Lenovo's first bid for leadership in the world of laptops. Lenovo’s stated goal is to continuously develop the most inventive and best-quality products with efficiency. The X300 is prominently featured at the Beijing Olympics, where Lenovo is one of the major sponsors. The company hopes this will lead to a renewed interest in the ThinkPad range which is one of the longest lasting brands in computing, now into its 16th year, and which has sold over 30 million.

 

 

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