The key drivers in this sector continue to be the increasing convergence of devices, and the continued trend towards the provision of a suite of web-based, lifestyle related products that allow for the easy inter-operability of music players, cameras, communications, and desktop applications. At the same time it hard to see the industry moving backwards in terms of the need to provide cool, good-looking and ultra-functional devices where product reliability and performance are hygiene factors. This will obviously play into the hands of the likes of Apple and Sony’s Vaio business, but equally there will always be a requirement for solid, ‘work-horse’ machines for the corporate and personal market. This is where companies like Dell have succeeded in the past, and it is likely that further innovations will be made in the manufacture of low cost machines allied to the speedy delivery of units through the already renowned supply chain. Other drivers are the increased inter-operability between platforms such as the Windows and Mac operating systems. As many manufacturers chase the prize to be had from creating the leading convergent device, the need to offer plug and play operation across ubiquitous networks continues to be both a fundamental target and a major innovation challenge.